Requests to the Internet Corporation for Assigned Names and Numbers (Icann) include .porn, .ninja, and .ferrari.
Several top-level domains have been applied for by more than one party, including .sex and .diy.
Both the US drugmaker Merck & Co and its German rival Merck KGaA appear to have applied for the .merck ending, which may trigger an auction process.
However, the .uk manager, Nominet, looks likely to secure .wales and .cymru after no-one filed identical claims.
Likewise the Dot Scot Registry was the only organisation to apply for .scot and the League of Arab States the only body to claim .arab.
Samsung - which had objected to the process - has taken part, applying for both .samsung and its equivalent in the Korean alphabet.
However, Coca-Cola and the snack manufacturer Kellogg, which also signed a petition in protest, have abstained.
By contrast Google has applied for dozens of the generic top-level domain (gTLD) name strings.
Beyond obvious choices such as .google and .youtube, these include .and, .boo, .dad and .new.
The search giant has also requested .music which has been claimed by seven other organisations including the online retailer Amazon.
Other gTLDs attracting multiple requests include .art, .book, .play, .shop and .vip.
Icann said that it had received a total of 1,930 requests for its first round of new net names. 166 of them were in alternatives to the Latin alphabet
It has now invited anyone with an objection to any of the claims to lodge their complaint within the next seven months.
Icann then aims to make the new domains live in batches of about 500, with the first set going live some time after March 2013.
One internet brand consultant noted that companies had taken very different strategies.
"While Next and Boots are investing in a .brand for their online retail future, all the other big British retailers missed the boat," said Stuart Durham from Melbourne ITDBS.
"The big names of the Internet have either invested massively or not at all. Amazon for example has applied for 76 names, Google for 101 and Microsoft 11. But there's no applications from Facebook or Twitter.
"There are different strategies in play here and some big gambles."
Source: BBC News
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